How to Maximize your STR Daily Rate

I’ve recently moved to a vacation mountain town and am absolutely loving it! As an investor, who’s also an agent, I’ve tapped in to the local rental scene and have found it to be extremely competitive. I’ve been talking with owners in the community who want help with their Aribnb, so have been researching average nightly rates along with amenities that attract the most guests and allow you to stand out.  

I’ve found the most popular listings that get the top dollar, especially in high-demand areas like Tabernash, Colorado, offer high-end amenities that cater to luxury travelers.

Here are some of the most sought-after features:

1. Premium Hot Tubs and Spas

  • A private hot tub with a view, especially in colder climates, is a major draw. Adding features like waterfalls, lighting, or integrated sound systems can elevate the experience.

2. Gourmet Kitchens

  • High-end appliances, such as Sub-Zero refrigerators, Wolf ranges, and Miele dishwashers, are appealing to guests who enjoy cooking or hiring a private chef. A fully stocked kitchen with top-quality cookware and utensils also adds value.

3. Luxury Bedding and Linens

  • High thread count sheets, down comforters, and memory foam or pillow-top mattresses can significantly enhance a guest’s comfort and experience. Providing a variety of pillow options is also appreciated.

4. Smart Home Technology

  • Guests increasingly expect smart home features like keyless entry, automated lighting, climate control, and integrated sound systems. High-speed Wi-Fi and streaming services are also essential.

5. Fireplaces and Outdoor Fire Pits

  • Indoor fireplaces, especially in living rooms and master bedrooms, add a cozy, luxurious feel. Outdoor fire pits, particularly those with seating areas and scenic views, are also highly desirable.

6. Spa-like Bathrooms

  • Features like rain showers, soaking tubs, heated floors, and double vanities make bathrooms feel luxurious. High-end toiletries and plush towels further enhance the experience.

7. Private Outdoor Spaces

  • Well-designed outdoor areas, including decks, patios, and landscaped gardens with quality furniture, can significantly boost a property’s appeal. Views of mountains, lakes, or forests are especially prized.

8. Entertainment Options

  • High-end entertainment systems, including large smart TVs, surround sound, gaming consoles, and movie libraries, cater to guests looking to relax. Home theaters or media rooms are particularly attractive.

9. Fitness and Wellness Facilities

  • Private gyms, yoga studios, and wellness rooms equipped with exercise machines, free weights, and yoga mats cater to health-conscious travelers.

10. Concierge and Personalized Services

  • Offering concierge services, including recommendations for local activities, pre-stocking groceries, arranging private chefs, or providing housekeeping, can justify a higher price point.